GOOGLE ADS
Google Ads
Google Ads is an online advertising platform by Google that allows businesses to show paid advertisements on Google search results, websites, apps, and YouTube.
Google Ads helps businesses reach customers when they search for products or services online by showing ads at the top of search results.
It is one of the most popular tools used in Search Engine Marketing (SEM)
How Google Ads Works
Businesses choose keywords
A keyword is the word or phrase people type into Google when searching.
They create ads
After selecting keywords, businesses create ads. These can be:
•Text ads (search results)
•Image/banner ads
•Video ads on YouTube
They set a budget
Businesses decide how much money they want to spend daily or monthly.
They bid to show ads
This is like an auction.
Google does not show only the highest bidder. It also checks:
•Ad quality
•Relevance
•User experience
This system is called Ad Rank.
So even a small business can compete if their ad is good.
They pay when someone clicks (PPC)
This is called Pay-Per-Click (PPC).
Types Of SGoogle Ads
- Search ads
Text ads shown on Google search results.
- Display ads
Banner ads shown on websites and apps.
- Shopping ads
Product-based ads for e-commerce businesses.
- Video ads
Ads on YouTube.
- App ads
Promotes mobile apps.
Benefits of Google Ads
- Instant website traffic
- Target the right audience
- Fast lead generation
- Fast lead generation
- Measurable results
- High return on investment (ROI)
GOOGLE ADS
Google Ads is an online advertising platform by Google that allows businesses to show paid advertisements on Google search results, websites, apps, and YouTube.